Focus on high value-added markets

The key success factor for Prysmian is the design and implementation of a clear and sustainable development strategy focusing on growth in high value added and high technology sectors and on the most profitable markets featuring higher growth rates. High and extra-high voltage land and submarine power transmission cables and systems, industrial cables for applications in the most strategic sectors (from Oil, Gas & Petrochemicals, transportation, mining, to renewable energy plants), and optical cables for voice, video, and data transmission. These are the industries and markets that Prysmian considers strategic, industries where the level of technology, the ability to constantly innovate, and commitment to providing value-added services are the factors of differentiation and competitive position.

Prysmian occupies leadership positions in these markets and it intends to further strengthen them mainly through constant investment in Research & Development and the introduction of new logistics and customer service services. Product quality and innovation are the hallmarks of Prysmian’s approach to industries where the products are more standardised, such as low and medium voltage cables. Fire Resistant and Low Smoke Zero Halogen (LSOH) cables are Prysmian’s cutting-edge products in the residential and commercial construction cables market.


	Market areas with the highest levels of technology and innovation

	The high value-added services offered by Prysmian

Profitable growth: a clear segmentation strategy

Partnering with customers
Prysmian is constantly engaged in the continuous improvement of customer service, providing its clients with an increasing number of logistics services and assistance, including periodic monitoring of the efficiency of the cables and systems installed, not to mention maintenance and emergency services.